Search Results for: publishing

Blogs and social media: publishing #blogversational posts direct to the SocMed

blogs,business,writing,social media,#blogversationIn true #blogversational spirit, several of the main social media platforms now allow you to post blogs directly on there and bypass your own site altogether. So how do you benefit from this #blogversational but all the same rather nebulous option?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Book publishing: forget those dishonest gimmicks and grow a real, ‘organic’ bestseller

HTWB HLJB no 1Intro by Suze: I have written before about book authors who contact everyone they know and offer everything short of a brand new car for free provided that you buy their new book at a certain time on a certain date. The objective is to take advantage of Amazon’s sales ranking system.

With those carrots being dangled, [Read more…]

Book publishing in 2013: easy, worthless, or worth it?

Book publishing in 2013: easy, worthless, or worth it?

Book publishing in 2013:
easy, worthless, or worth it?

Recently I responded to a question on LinkedIn about the state of book publishing right now and my own predictions for the future – I thought you might find my response helpful…

Everywhere you look there are book coaches and publishing mentors and writing experts screaming at people to write a book, because it’s so easy to do that these days and to be seen as a “published author” gives you kudos and credibility etc. etc.

Of course the very fact that it’s so easy to self-publish these days means that your having published a book, far from giving you brownie points in your customers’ and prospects’ eyes, currently means three-fifths of diddly squat.

And because the conventional trade publishers are now crapping themselves over new technology and clustering their corporate selves together like iron filings to a magnet, you need to be Pippa Middleton or someone having sold millions of badly-written erotic eNovels before they’ll take you on.

So where next?

I think we may be looking at two clichés here:

1) The 80-20 rule applies

2) What goes up must come down

1) This 80-20 prediction refers to the content of published books now and in the near future rather than the means of delivery to the reader, on which I comment below

As with many other things, the Great Reading Public will decide. Authors who choose to throw their (self- or trade-) published books to the ravening wolves will soon find out if readers are interested in them. Chances are 20 percent of new books (if that) will attract attention, and 80 percent (or more) will sink out of sight.

In the 20 percent bracket we assume that the authors know how to market their books, whether they have self-published or been trade-published. Conventional trade publishers tell all authors that they will market their books; unless the author is a household name, they don’t. If you’re an also-ran author you’re lucky if you get a mention on the publisher’s website, a spot on their backlist a bit later, and a wrongly-spelled ePressRelease sent to a list of the wrong journalists.

In the 80 percent (or more) of the nonfiction books bracket we’re looking at titles that – essentially – were solutions looking for problems. That’s the most basic and most destructive reason why a nonfiction book doesn’t sell; it doesn’t make potential readers instantly snap it up in order to assuage their long-standing psychological, business, personal or other problems.

Good, inviting and compelling titles/sub-titles help, but of course everyone who writes a self-help, business or other similar book puts endless magic into their titles and blurbs.

Where I feel is the only way to rise above this obvious advertising trap is to show your book manuscript before publication to a number of people (not just your friends) and ask them to write a short, sincere appraisal. Then use that to endorse your book. It’s not much, but it does help. Nowadays, Peer Review really does matter and make a substantial difference.

2) What goes up must come down: once the initial adrenalin rush of current publishing calms down, I think we will be left with the same media we use now in one of three forms – a) eBooks, b) print books and c) audio books

Print books may eventually die out but it will take longer than the eReader manufacturers hope, especially for fiction; many people, even young people, like the feel of paper and the look of the printed word, especially when reading in bright sun on a beach or huddled into a chair or their bed. You can’t hurry long-established traditions out the door.

Audio books have been around for ages now – since the days of the compact cassette – and got sidelined briefly by all the flurry over eBooks. Now though they’re coming back because no matter what technology can throw up, audio is the only medium you can enjoy while you’re doing something else. Given people’s increasing desire to multi-task the audio book is going strong, and is likely to grow further, albeit in more tidy technological formats.

Overall, I believe that the media used to distinguish, develop, distribute and disseminate truly good books will settle down to a comfortable number of options which will appeal to users’ needs without swamping them with a load of superfluous options they hadn’t even heard of.

How do mainstream publishers and established literary agents feel about taking on a book that has been self-published either on or offline?

Book publishing in 2013: easy, worthless, or worth it?I can’t speak from personal experience here but I have heard quite a lot on this issue from reliable sources. Not only do mainstream publishers take on previously self-published books (I believe the glorious “50 Shades of Grey” is an example…) but I’m told they now actively scout self-published books, monitor their success and pro-actively go in and make offers to the authors. Actually it’s quite a sensible way to test market a book, and all the better for the publisher as the author has to pay for it, albeit that not requiring huge amounts of money. Previously the only test marketing that was done by mainstream publishers was to show concepts and cover designs to their sales forces.

That’s still done today, and is still laughably unreliable.

I wonder if the mainstream publishers will save their corporate butts this way? From their point of view it’s not a bad business model. And from the author’s point of view mainstream publishers can still offer a payback in terms of supplying heavyweight worldwide distribution, translation negotiations, PR, bankrolling print runs, etc., all of which can be done by an author, but is hard work and an uphill struggle if you haven’t got a name like HarperCollins, Penguin, etc.

What, if any, role is left in contemporary publishing for literary agents?

Their role in life has been to sell book concepts and manuscripts on behalf of authors and then negotiate the best possible publishing deal for the author, for which they would charge anywhere between 10 and 25 percent of author royalties. Seems to me that role is now getting squeezed fairly hard with more and more authors working directly with publishers. The only area in which agents still hold authors by the short hairs is in fiction, which nearly all serious publishers will not even look at unless it is presented by an agent. However that may be changing too, with agents only being brought in later to negotiate contracts, rather than upfront selling.

What are your experiences of book publishing in recent times – both as a reader, and/or as a writer?

Now: let’s get your  book written and published!

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

“How To Write Winning Non-fiction”…all you need to know to write a good non-fiction book and get it published

photo credit: p!o via photopin cc

Vanity publishing: mirror, mirror, on the wall…

Nearly everyone has heard about – and laughed at – “vanity publishing,” but amazingly enough these companies are still around, osmosing money from unwitting wannabee authors, like the bottom-feeding pond life they are.

Vanity publishing: mirror, mirror, on the wallEssentially they flatter you into parting with a large sum of money in exchange for which they “publish” your book. Because usually they’re glorified jobbing printers they put your text straight out as it comes in with no editing or checking, print it up, bind the books and deliver them to you in boxes, leaving you to do whatever you want with them. Promises of marketing and distribution are seldom fulfilled. Needless to say this is an expensive and usually disappointing way to publish your book, unless you’re not short of cash and want an ego-trip.

The latest incarnation of vanity publishing is particularly clever, and downright cruel to newbie authors who have a treasured novel in a drawer. Just for fun I investigated one of these publishers and to all intents and purposes, the initial phases of negotiation were just as you would expect from a conventional publisher. I had to submit proposals with three sample chapters; after several weeks I received an email from them saying that they were now passing my proposals on to their chief editor.

Another few weeks and I got a letter saying that the chief editor believed my stuff showed promise although I would have to do more work on the book, that I would be expected to make a “small contribution” towards the cost of the book’s production, and please would I telephone her to discuss this in more detail.

Aha, here we go, harsh truth coming up…

I had smelled a rat some time before, but the “small contribution” really set the alarm off. I dialed the number and the phone was answered by a woman with a growling voice like an 80-year-old pipe smoker … “yes, this is she.” We skittered around the subject for a few minutes and eventually I thought, let’s not waste any more time here, so asked what she meant by the “small contribution.”

Well of course, as publishers we invest at least £10,000 pounds in producing a new book and getting it out to the markets,” she rumbled, “and all we would ask from you is just £2,600.

(Nearly $4,000 US.) That was for a print run of a few hundred paperback copies…

What really irked me about this obvious vanity publishing scam was the way that they used conventional publishing techniques at first, to get me on the hook. Less cynical authors could well find the early part of the process really gratifying – “oh, at long last someone thinks my book is good enough to publish” – and once they eventually get to the crunch point where money changes hands, they’re too emotionally committed to the project to back out.

Needless to say I had no hesitation in backing out, and took pleasure in telling the old foghorn what I thought of her business practice.

So be warned. Even in our current era of massive opportunities for low-cost self-publishing in book print and eBook formats, these vultures are still lurking and I’m sure are thinking up new ways to scam gullible authors even as I write this.

Have you come across these scamsters? How did they try to get you “on the hook?” Please share your experiences with us in the comments below.

Turn your writing from “vanity” into “sanity” …

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

“How To Write Winning Non-fiction”…all you need to know to write a good non-fiction book and get it published

photo credit: Helga Weber via photopin cc

I have written a nonfiction book. How do I get it out there?

Here’s the latest from my inbox – how to get your completed nonfiction book out there, sharing your expertise and your story. A real enquiry and one that’s typical of many I receive now that I am working almost entirely as an author coach and book publishing consultant.

I have written a nonfiction book. How do I get it out there?

Whichever route to publication you use, you have to understand that this is where the hard work starts; writing the book is the easy bit!

How to get your book published

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How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]