Search Results for: testimonial

Local advertisers: stop writing we-wee and start getting a decent ROI

Just over three years ago we published about the we-weeing problem in marketing material, and much as most pro writers like me bang on about it, it’s still raging away.

Local advertisers we-weeing on their customers HTWB

This historic little guy, Manneken Pis, has been we-weeing on people in Brussels, Belgium for 400 years. Fortunately this is good, for his business.

The reason why I am throwing the toys out of my pram this time is because I feel sorry for the ever-constant stream of local magazines that set up in all good faith, sell advertising space to local businesses, and go out of business themselves within a couple of years.

Why? Here’s my theory and it’s not their fault … it’s the fault of the we-wee local advertisers who, because they we-wee, don’t get the results they should from their advertising and so eventually abandon the local magazines as not cost-effective. Naughty, naughty and frankly, bloody ignorant.

Local advertisers: stop writing about how wonderful you are

(NB: After my rant, you’ll find 10 Tips on how to do it right, below!) [Read more…]

Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?

how to write a powerful USP on HTWB

Is your USP about what you do, or what you can do for your customers?

Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some members of the group hadn’t really considered either a) the importance of a USP for any business or b) what it should be based on. Here, then, are some tips on how to identify yours and make it work for your business. [Read more…]

Social media: why you should advise, not adVERTise

Have you ever been guilty of confusing social media with free advertising? This guy did…here’s what he posted in the discussion thread of a locality group on one of the very large social media platforms…

Social media: why you should ADVISE, not ADVERTISE

Tips on car maintenance, or very short case studies, work well on social media.

Hi there everybody. I just wanted to quickly advertise my business. [Read more…]

Why network marketers are gagged from writing nearly everything

Welcome network marketer Jenny Hall, who shares an honest appraisal of how network marketers should go about promoting their wares – and how they can avoid being cited as the “bad guys…” Over to Jenny…

Why network marketers are gagged from writing nearly everything

Network marketing companies have to be extra-vigilant to ensure their promotional material is ethical and honest.

The marketing message disasters we see today…

Have you ever seen anything like this online? [Read more…]

How to write better leaflets and fliers – 10 Quick Tips

Much as we depend on the internet to announce and publicise events and business offers, printed documents – leaflets, or fliers as some people call them – are often the first line of action. And that’s especially relevant when you’re looking at a local or otherwise geographical “plottable” area.

And, welcome to our new Back To Basics series on How To Write Better for 2016 … everything you need for business and other writing … simply explained and easy to use.

How to write better leaflets and fliers - 10 Quick Tips

It’s better to stick to a more conversational tone, although obviously you need to match your writing style to the style that’s appropriate for your offer or announcement, and of course for your readers.

Here are my 10 quick tips on how to write better leaflets, so they work harder for you

1. Be sure of exactly what the leaflet has to achieve, and don’t expect it to achieve more than one main objective with perhaps 3 or 4 subsidiary ones. People don’t have the time or patience to absorb more than that. Keep your leaflet uncluttered and inviting to read and look at (see below). [Read more…]

Grownup business video: what really works, and what doesn’t

Over the last few weeks and months here on HTWB we have shared a number of articles and tutorials on how to make the best of video for business and other organisations (or business documentary video) as it exists today, both technically and practically. (NB I do not include video advertising commercials here – different ballgame.)

How to write video that works properly

Sorry if I’m brutal, but with my history of writing and making business videos, you might my find my views interesting…

Having been a corporate video producer, writer and director for more years than I care to admit to, I have watched the way business documentary video has evolved with a great deal of interest.

The good news is that it has become affordable to thousands of businesses and other organisations who couldn’t have dreamt of using it 20 years ago when its production cost many times what it does now. [Read more…]

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