Search Results for: testimonial

Good testimonials: how to make them write themselves

Back in 2011 when this article first was published, testimonials were still relatively simple to do – perhaps because most business audiences were not as cynical as they are today, so believed what was written in them unconditionally.

Sadly though in recent times we have been plagued by businesses “creating” testimonials – many based on the real thing, but not quite the real thing – and sticking them up in writing on websites. And sadly, that has given rise to testimonials having a dubious complexion.

how to get good testimonials on HTWB

If you simply ask someone to give you a testimonial without giving them any guidelines, you’re leaving it up to luck as to the quality and nature of their response. BUT, there’s a big difference between that and putting words into their mouths.

It’s only in comparatively recent times, when advertising in most industrialised countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now accept them for real, and believe in their honesty. This makes them powerful.

However getting a good testimonial isn’t easy, and for a variety of reasons must not be “written” by someone other than the person giving it. Without putting words in someone’s mouth, then, how do you go about getting good testimonials for your business, website, CV/résumé, etc? [Read more…]

How to get a good testimonial – 10 Quick Tips

Testimonials about you/your business come in all shapes and sizes.

How to get a good testimonial - 10 Quick TipsThey may spring out of nowhere as a delightful surprise in a social media comment or email. Or, you may decide to seek testimonials pro-actively from people you know are happy customers. Either way, there are right ways and very wrong ways to get them… [Read more…]

How to boost your nonfiction book with a PR campaign

Please welcome expert PR coach Laura Perkes of PR With Perkes – sharing her advice on the best ways to get publicity for a new nonfiction book. Over to Laura … 

Now that the hard work of writing the book is over it’s time for the fun to begin, to elevate your expertise and create a successful launch that will not only boost sales of your book but will inspire people to make the life-changing decisions to take them from stuck to unstuck.

As you know, words are incredibly powerful.

[Read more…]

A trip down Book Scam-mory Lane

If you think I’ve been making all this up about unscrupulous publishers fiddling the Amazon Sales Ranks to create instant Amazon number 1 bestsellers, have a read of the following.

I tripped over this chirpy email the other day while decluttering my old email archives, received from – I’m ashamed to say – a publisher who did three of my own titles (without scams). Here it is, with only the names and date redacted…book publishing scam

A lovely scam-vitation from several years ago

Hi Suze

As the last email stated, we have a plan for making
(book’s title) a bestseller on www.amazon.co.uk [Read more…]

How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from you.

How to brief a copywriter

Make sure the briefs you give to a copywriter result in the right content.

This leads to a marketing communications brief that is bang on target and will produce an excellent result across all media. This type of copywriter tends to be experienced, skilled, very, very good at the job, but expensive.

Many SME businesses can’t or won’t pay for this level of professionalism. To quote a very-swiftly-dumped-ex-client of mine, “HOW MUCH? Just for a little bit of wording?” [Read more…]

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.

Writing about yourself in the first person

If you’re a sole trader, should you write about yourself in the first person?

That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which in business is critically important. But recently I have been taking a look at websites belonging to, and I assume written by, individual solopreneurs and sole traders. And I have to concede, they have a problem that is harder to solve.

We, me, him, her or who the hell does “me” write as?

[Read more…]

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