Why a personal hook in your elevator pitch is so precious

Letter from Canada

Why a personal hook in your elevator pitch is so precious

Look into your own background to find a hook that makes you unique

We covered a lot of ground about the content of elevator pitches in my Canadian workshops.

I shared some of that in this article here about using the SO WHAT? test.

Another very simple but useful tool we discussed was how to handle your elevator pitch when you know there are direct competitors of yours in the room.

How do you make your own pitch stand out from theirs? What you need, is a hook… [Read more…]

How the SO WHAT? test transforms your elevator pitch

For some time now I have been preaching the benefits of my SO WHAT? test which, in its nose-thumbing rudeness, has helped me and many others to really raise the game of our promotional writing.How the SO WHAT? test transforms your elevator pitch

[Read more…]

Your 60 second pitch: what to say to your regular networking audience

People, including yours truly here, love to talk about elevator speeches and how awful they can be. But whether or not we regard them scornfully they are an intrinsic, and immovable, part of our business networking culture.

Your 60 second pitch: what to say to your regular networking audience

To repeat the same 60 seconds’ worth of words more than once or twice is going to bore people.

How your 60 second pitch comes across at a networking event is something many people agonize over, and polish to the enth degree. And that’s fine, provided that each time you get up to do your 60 second pitch you’re talking to a fresh audience.

But what happens when many in that audience have heard your 60 second pitch before? Some maybe several times? [Read more…]

How to make a great business networking pitch

The 60 second pitch you use when out business networking (previously known as your elevator pitch) is pretty important if you network for business in a face-to-face context. And even if you only network online, you need to get what you do and why it’s worth taking seriously over concisely.

How to make a great business networking pitch

“Good morning. My name is XXX and I am a professional voyeur.”

[Read more…]

css.php