Awful business video – and how it must tell a story

Do you know the feeling when you watch a presentation and think, these people don’t know what the f*** they’re talking about?

Article on business video

There is a BIG difference between knowing how to work a video camera and knowing how to make a video that isn’t awful. 

That happened to me recently when I watched a presentation about video in the 21st century. And it wasn’t about selfie-Facebook live videos, which have an excuse for being awful. It was about commissioned video that’s supposed to promote your business. [Read more…]

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