Bar and bat mitzvahs: how to write speeches everyone will remember

People keep asking me for advice on speeches for bar and bat mitzvahs and although I’ve (ghost)written several in the past, I’m not Jewish. That’s why I thought it only right that I should ask my good (Jewish) friend Lilach Bullock, the internet marketing guru, to share her thoughts on what makes a great speech for these occasions.

I have interspersed Lilach’s comments with a few of my own tips based on my experience of writing such speeches for Jewish families, and of speechwriting generally. [Read more…]