Better ways to write (almost) everything
I’m getting really, really fed up with reading pompous articles written by corporate wallahs in large organizations who try to justify their salaries by making their content marketing strategies as complex as space missions.
And what do we find when we blow away most of this jargon-infested smoke screen?
(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)
Who has time to read every single word of text these days?
Who has time to read every single word of text these days? Your readers? Not often. Here’s how the right use of subheadings – or crossheads, as they’re sometimes called – can make sure your readers get the gist of your message in seconds – and, duly enticed, go back to read every word.
Which of the following two excerpts from articles gives you the more “eye appeal?”
(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)
Jackson Rawlings in his current job: “we have to create content so invasive and permeating that it is consumed everywhere from the train to the loo.”
A big welcome back to our very own Jackson Rawlings (as in HTWB Students writing fame) who has now ascended to dizzy heights in cyberspace, as a Blogger Outreach Specialist at the Daily Mail, no less. Our sincere – and very well deserved – congrats to him … and here’s his fascinating account of the brave new world of news gathering, 21st century style…
That was my first thought as I entered the palatial surroundings of my new workplace… [Read more…]
Suzan St Maur
Here on How To Write Better, you'll learn how to improve your writing of...
*Nonfiction
*Fiction
*Poetry
*Humour
*Speeches and Talks
*Wedding Speeches
*Social Writing
*Grammar
*Business
*Marketing
*Blogging
*Social Media
*Video and Audio
*Job Search
*Training
*and much more
... in more than 1,500 articles and tutorials by some of the English language's top writing experts. Find what you need in the SEARCH box top right.
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Out in September ... the book that tells it all for nonfiction authors! Click on image for more info. Pre-order coming soon...
Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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--------------------------------------------------------The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.
--------------------------------------------------------"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."
--------------------------------------------------------Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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Weddings during coronavirus: how you can still write (and give) a great speech
howtowritebetter.net/wedding-speeches-during-coronavirus-restrictions/
Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
howtowritebetter.net
The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
howtowritebetter.net/copywriting-how-to-write-a-powerful-usp/
Copywriting: how to write a powerful USP that attracts customers and prospects | How To Write Better
howtowritebetter.net
A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
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