Guess what – text-based blogging’s still in fashion!

You have to smile. Blogging for business (and other activities) has been around probably for longer than any other social media (SM) incarnation and no sooner do the SM platforms come up with new goodies as alternatives, does text-based blogging get pushed aside like last year’s fashion in underwear.

text-based blogging's still in fashion!
Until, that is, someone politely reminds bloggers that publishing on platforms other than your own site leaves you at the mercy of the platform on whose real estate your words are parked. And the new goodies have their own issues, too.

Then, someone comes up with live video

[Read more…]

How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

How to write a bloody awful blog post – update

It’s more than four years since this tongue-in-cheek article about business blogging appeared and looking at it again, I find it utterly terrifying.

writing bloody awful blog posts HTWB
Why? Because so little has changed. So little has improved. Day after day businesses are still churning out the bullsh*t I rather cruelly outline below.

So, Google, much as I would love to have updated the article to show how far we have come in four years’ worth of blogging experience, if I am to be honest with you, I can’t update a damned thing apart from one or two small points…

Let’s blog badly … and at least have a laugh about it

[Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

[Read more…]

14 good ideas for great business blog posts

If you ever scratch around looking for new ideas to write about in business blog posts, here’s a curation of 14 star-quality ideas to solve your problem instantly.

14 good ideas for great business blog posts

Each one shares a link to another article that gives you plenty more ideas along the same lines, fires you up with even more inspiration and shares ways to write up your blog post successfully. So help yourself… [Read more…]

Can our businesses still benefit from blogging in 2017?

I want to show you just how important blogging can be even to – especially to – small businesses like ours. And I’d also like to update you on the role blogging plays for SMEs today.

Can our businesses still benefit from blogging in 2016?

Can our businesses still benefit from blogging in 2016?

There have been lulls in its popularity, and also there have been reversions to it after brief incursions elsewhere. More of that below.

As you know there has been a huge shift in emphasis of selling and business promotion in the last 10 years or so. And as somebody the other day said… [Read more…]

css.php