Blogging: the evergreen business favourite – on your own site

When you think that the first ever blog post was written nearly 25 years ago, it makes you wonder why this genre of communication hasn’t been killed and cremated along with many other online comms notions that have bitten the dust since those early years. Why not?

It's good to blog on your own website

Do we still need to bang the drum about blogging on your own website or blogsite?

Well, you know how I love to bang the drum about blogging and how it’s the best way since sliced bread for you to get both traffic and SEO brownie points for your website…could be that’s why blogging is still going strong. Here’s how to make sure it stays strong for you… [Read more…]

9 business blogging FAQs: tutorial for 2018

Funny how blogging goes in and out of fashion, eh? After a bit of a lull in interest where blogging is concerned, from about the beginning of this year (2018) everyone has been going “yayyyyy! Blogging rocks!” … once again.

Blogging FAQs by Suzan St Maur
Here are some of the blogging FAQs we’ve been talking about – and resolving – in my recent workshops…this is a long one, so grab some coffee before reading on!

1. Blogging has been around forever. Is it better to blog on social media now?

No. Nothing has changed. That’s the irony of it. Despite a flurry of alternatives to straightforward blogging being put forward over the years, we always come back to the same home truths. [Read more…]

Guess what – text-based blogging’s still in fashion!

You have to smile. Blogging for business (and other activities) has been around probably for longer than any other social media (SM) incarnation and no sooner do the SM platforms come up with new goodies as alternatives, does text-based blogging get pushed aside like last year’s fashion in underwear.

text-based blogging's still in fashion!
Until, that is, someone politely reminds bloggers that publishing on platforms other than your own site leaves you at the mercy of the platform on whose real estate your words are parked. And the new goodies have their own issues, too.

Then, someone comes up with live video

[Read more…]

How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

How to write a bloody awful blog post – update

It’s more than four years since this tongue-in-cheek article about business blogging appeared and looking at it again, I find it utterly terrifying.

writing bloody awful blog posts HTWB
Why? Because so little has changed. So little has improved. Day after day businesses are still churning out the bullsh*t I rather cruelly outline below.

So, Google, much as I would love to have updated the article to show how far we have come in four years’ worth of blogging experience, if I am to be honest with you, I can’t update a damned thing apart from one or two small points…

Let’s blog badly … and at least have a laugh about it

[Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

[Read more…]

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