An interview about writing: catch up Sunday April 15th

This Sunday I am being honored with an interview by that amazing authors’ emporium Emma’s Detail Shop … based on the west coast of the USA but sharing stunning stuff the world over. Here follows a sneak preview of some of the content.

An interview about writing: catch up Sunday April 15th

My late Mom always said I had an overly-developed sense of the ridiculous.

BUT PLEASE NOTE … I will be on their Facebook page live from 7:00 a.m. Pacific time / 10:00 a.m. Eastern / 3:00 p.m. UK time Sunday April 15th, so do please catch us up on there if you can! Click here to join in… and ask me any questions you may have as long as they are not too embarrassing…

For now though, here is what I’ve shared about my writing, and advice for others

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How to write better for blogging plus…

Have you ever thought just how valuable your blog can be, as the basis for a range of content to promote your business or interest? How to write better for blogging plusNow that more and more social media platforms are not only accepting, but also encouraging much longer posts, you have widely increased opportunities get your message out there.

We were talking about this at meeting a couple of days ago

I was asked to lead a discussion about blogging at a networking event last week and saw a few eyes glance upwards when I mentioned the “B” word. But contrary to the views of some in the room, blogging still hasn’t gone out of fashion. Quite the opposite, in fact. [Read more…]

Could you turn your blog into a best-selling book? A swift tutorial…

How to write better for both blogs and books … this is an update of my earlier article on this topic. As time goes by we are seeing many more blogs being turned into books. The options for people with a powerful story to tell – whether in business, social or other fields – have never been so good in terms of converting such stories, often expressed initially as blog posts, into eBooks, print books, and other formats.

How to turn a blog into a book

How to think about a book in terms of a blog, to start with

A few years ago I was working with a group of writers and one of them was discussing his ideas for a nonfiction memoir (book.) After a short time it became obvious that his concept was not just one book, but potentially three or four. [Read more…]

10 top tips to make blog comments that increase your own traffic

When this post was originally published in 2011, we didn’t have quite so much trouble in those days with “internet trolls” – unlike today, when it seems one relatively innocent comment on a blog or social media post can trigger hundreds of comments varying from total agreement to threats to strangle your cat. What has caused this escalation of social media and blog “hate mail?”

writing good blog comments on HTWB

Great stuff – but don’t forget to comment on others’ blogs, too!

It’s hard to say, but there does seem to be a direct correlation between the vastly increased political sparring both in the UK and the USA during 2016, and the increasingly harsh antagonism we see in blog comments and Facebook threads – even about relatively bland and innocent issues,

So in addition to the original 10 tips below, what about the trolls?

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What can you blog about? Seasonal topics

small_2493066577In this article we look at business blog ideas based on seasonal topics and how to use them in a more interesting way.

Some seasonal aspects are obvious – Holiday Season gifts … winter checks for your car … time to submit your tax return … etc. But there are more subtle uses for the seasons when it comes to choices for business blog ideas. [Read more…]

Write a book or write a blog – or both

Sometimes an idea for a book might work better as a blog – which eventually can become a book (or more) as well. The two can work symbiotically for a classic win-win exercise … here’s how.

I was working with a group of writers the other day and one of them was discussing his ideas for a nonfiction memoir (book.) After a short time it became obvious that his concept was not just one book, but potentially three or four. To try to shoehorn that many angles into one book would have created a rather messy mishmash, and both my fellow author-tutor and I agreed that it wouldn’t work.

The poor guy looked a bit disappointed until I told him that his material would be perfect for a blog. Being an older man he wasn’t familiar with how that could work, but once we had explained it he went away with the URL for WordPress and a gleam in his eyes.

This is nothing new, of course. I’m sure you’ve heard of a number of books that started out as blogs. In fact in the USA they now have an annual awards process for blogs that became books called “The Blooker Prize,” with “blooks” being the ensuing hybrid.

One such “blook” even went on to become a “flook” starring Meryl Streep and Amy Adams – a movie of the journal called “Julie and Julia” by Julie Powell, the true story of how and why she made every single recipe in the late Julia Childs’ cook book.

However it’s not always a matter of lifting a selection of blog posts straight into book format. Editing obviously is needed, and you may want to adjust content, too, once you have seen how it works in your blog.

Although Julie Powell’s “blook”was mainly singular and linear in nature, where I think the blog-rather-than-book-to-begin-with approach is especially useful, is for anyone who – like the man at the writing workshop – has more than one stream to the message they want to share. Here are some examples:

Memoir/autobiography

**Your poverty-stricken childhood in India

**Your career as an engineer in daunting circumstances

**Your success at overcoming depression

How-to book

**Organic vegetables and green growing

**The best way to plan and run an organic vegetable plot

**Recipes for delicious organic vegetarian cuisine

Modern history

**The allied armed forces’ activities in northern Europe during WW2

**The effect of the Nazi occupation on the local population in northern Europe

**The “warbrides” who went to North America after WW2

**How the influence of WW2 affected the “baby boomer” generation

As you know, a blog offers you the option not only to publish chunks of information in short, easily digestible posts, but also it lets you choose between making those posts linear or non-linear in content. You can even post consecutively about utterly different aspects of your theme, if you want to, then file them into categories which a blog supports easily.

Print books certainly can’t offer that kind of versatility and even eBooks, Kindle and the others aren’t anything like as flexible.

The other useful aspect of a blog is that it’s interactive – readers can comment on your posts and your ultimate book text grows and evolves organically. You will learn much more about your target audience this way than with pretty well any other type of research.

Your blog and book, properly configured and promoted, not only complement each other, but also help sell each other.

Much as you may think people won’t want to buy your material in book form if they can read it (or similar) for free online, it doesn’t work that way. Once you develop your book it will reach a slightly different or at least adjacent audience, for starters, and in any case people who may only dip in and out of a blog now and again will appreciate having everything together in one print or electronic volume.

Then, of course, the fact that you have gone into more than one stream of your material on your blog, you effectively will have laid the foundations of more than one book. Whether you actually go on to create more than one book will depend on how each stream of information is received by readers; a blog is a superb market testing tool.

What are your views? What experience do you have of blogs versus books? Please comment!

Blog or book, get writing brilliantly:

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy”…everything you need to know about writing for business in English

“How To Write Winning Non-fiction”…all you need to know to write a good non-fiction book and get it published

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