How to tweet on Twitter without strangling the birdie

Twitter,tweets,micro blogging,blogs,writing,Suzan St Maur,online marketing,social media

What are your favorite terrible tweets?

Anyone who spends time on Twitter will gradually see a pattern of different tweet styles emerging, not all of which contribute much to the greater good. Having only been a keen Twitterer for a year or two I can’t claim to be an expert, but speaking as a professional writer I cringe at the time and energy that’s wasted on what I think are bad or inappropriate tweets.

Of course, everyone has their own view of what constitutes good tweeting. Already large sums of money have been spent generating analyses that tell you your tweets should consist of XX percent personal and YY percent business content, they should go out at intervals of no more or less than ZZ minutes, they should contain no more than XX @ symbols and YY hashtags, and so-on. Who would have thought so much science could be found in a mere 140 characters, huh. And not surprisingly, few people seem to take any notice of it.

Before I launch into my attack on what I think are bad tweets, it’s only fair that I should reveal how I put my own together. And please feel free to critique this! They fall into one of these brackets:

  • Observations, articles, news stories etc. that interest me and/or make me laugh
  • Conversational posts with people I know, but out of courtesy to them and other readers I try to include a précis of the original topic, or respond via a retweet
  • Retweets of friends’ and followers’ posts when I feel they’re worth sharing
  • Posts about HowToWriteBetter.net and one or two of my own recent books

I try to create a good balance of all four. In every case my main criterion is to write something everyone can understand, either in the style of a newspaper headline, or as a short but self-contained thought. Here, now, are some of the stereotype tweets that irritate me. Do they irritate you?

THE ENGLISH EXPERT:  You need free artikles for the webbsite and we got some you want so clicks here go for free stuff you enjoy read. (If you can understand what this is all about, that is.)

THE STRONG, SILENT TYPE:  http://xxxxxxx.yyy (That’s it – no text. You are commanded to click on the link and I don’t need to tell you why. Now just f***ing well do it.) [Read more…]

Small business: why you need a (simple) blogging strategy

I can’t help but lose my rag when I see other people’s articles or blog posts describing these hideously complex blogging strategies without pointing out that they only apply to large brands and corporations.

Small business - sensible blogging strategy

To think that small businesses should waste time on preparing complex schedules and editorial calendars and style guides and other stuff is just laughable. And it’s probably the fastest and most effective way to put small businesses off the whole notion of blogging, just because some “guru” wants to big up the process to show off what an expert they are. [Read more…]

Looking for work? Write a blog and get ahead

It’s not only students who can up their chances of getting a job on graduation by writing a blog. If you’re out of work – whatever the reason – writing a blog is a no-cost way of getting the edge on others going after the jobs you want.

htwb-blogging-2016-2

OK, if you’re not fussy what you do as long as it earns you a decent wage, blogging about factory work or labouring or supermarket till work may not be very helpful. But wait a minute.

You don’t need to blog about a business to get noticed in the job market

So your job skills may not immediately mark you out as a star.

Now – what about your hobbies and interests? [Read more…]

How to write better blogs for the realities of today

In the current social media environment we read a lot about how to write better for blogging, almost as if it has become an entire written creative entity in its own right.

How to write better blogs for the realities of today

That is understandable in some ways …after all, journalism, copywriting, scriptwriting, speech writing and most other forms of written business communications became part of the social/business media types over the last few decades.

For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here

However blogging, for a while at least, became a cute little wordy-form in its own right, championed in some cases by bloggers who didn’t know how to express themselves accurately in writing but said it didn’t matter, as long as readers more or less understood what they meant.

Is that still the case?

[Read more…]

35 quick mini-tips on how to write hard-hitting headlines

How to write better headlines that pull in the readers is not a hit-or-miss exercise: there’s a bit of science to it, whatever its business purpose.

HTWB headlines May-16

Here are some quick mini-tips that will help you write good headlines, whatever they’re for. (And below, you’ll find the answers to Tuesday’s grammar quiz … check it out and see how you did…) [Read more…]

Here come the Holidays, so who needs business writing? Ah, but…

As you’re reading this – especially if you’re in the UK – the last thing on your mind will be what you need to write for business in the coming two weeks.

HTWB Xmas biz writingYour to-do list will be heaving with everything from gift shopping to picking up the turkey to getting your tax return in order (well, you should, according to my accountant) to cleaning up after the office party to wondering how to stop your cat from shattering the Christmas tree all over your living room carpet.

Look on the bright side – you’ll soon be free to think about business writing 2016 (LOL!)

[Read more…]

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