Promoting your book (or other product): what marketing REALLY means

I agonised for a long time when a very bitchy and pompous (and dishonest, as it turned out) editor I was working with sneered at me for only writing a few chapters on ‘marketing‘ in my forthcoming book, How To Write A Brilliant Nonfiction Book. article on the four Ps of marketingSurely he knew that marketing is something you do in parallel with creating the book’s concept, right from the start, even – to an extent – with fiction? With his two redbrick university degrees and the conviction that he knew everything?

Nope, he didn’t. What his scathing barbs did achieve, however, was to make me conscious of the fact that I needed to emphasise the real meaning – and importance – of marketing in my book, so I have done just that. The number of times I’ve had to bite my tongue when someone talks about ‘marketing’ when they mean ‘marketing communications‘ or ‘promotion’ adds up to many hundreds. [Read more…]

Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Book marketing: what REALLY sells books in the modern marketplace?

book marketing,book,marketing,writing,reviews,blogging,Alana Munro

Proper book marketing can take your book out
of the wilderness and into the best seller list

In this guest article, Australia-based author Alana Munro shares her advice on how to market your book successfully in today’s marketplace…

Most weeks I receive similar emails from authors with this urgent question, ‘Alana, I see your own book was a success, can you make my book a bestseller too?’ [Read more…]

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