Think you’re doing marketing, SME? Sorry. Chances are, you’re not.

When you talk about marketing your small/SME business, do you really know what you’re talking about?

I’ve listened to people running new business startups saying, “oh, we haven’t got much money, so we’ll get a smart student or recent graduate to come in and do our marketing.”

do you know what marketing means

This misinterpretation of marketing and how it contributes to businesses is a BIG problem for them

Just how stupid is that?

Let’s take a good look: this may be something you find surprising but then – enlightening.

Marketing is NOT about writing ads, blogs, press releases, etc.

[Read more…]

Book marketing: what REALLY sells books in the modern marketplace?

book marketing,book,marketing,writing,reviews,blogging,Alana Munro

Proper book marketing can take your book out
of the wilderness and into the best seller list

In this guest article, Australia-based author Alana Munro shares her advice on how to market your book successfully in today’s marketplace…

Most weeks I receive similar emails from authors with this urgent question, ‘Alana, I see your own book was a success, can you make my book a bestseller too?’ [Read more…]

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