Does your book’s title really need to be SEO friendly?

You’re writing a book – or you’ve finished it – and now you’re looking for the right title that’s going to whack it up to the Number 1 spot on Amazon.

Does your book's title really need to be SEO friendly?

Where the title and tagline really do matter, is in the book’s page listing on Amazon (and all other online book retailers, too.)

Like every other kind of literature from a hard-boiled selling point of view, your book’s title needs to shout out not what the author or publisher thinks portrays the gist of the story.

Nope: what the title (and its hangers-on i.e. taglines, blurbs, etc. which we’ve looked at elsewhere on HTWB) needs to convey is what this book is going to do for you. [Read more…]

How the SO WHAT? test can boost a lot of your writing

Updated January 27th, 2020. Although I devised the SO WHAT? test originally to test the content effectiveness of elevator pitches, actually you can use it to test almost any promotional statement.

Here’s how it works…The basic idea behind the SO WHAT? test

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