Branding: who needs a logo when you wear glasses?

How seriously do you take branding for your business? OK, if you’re Coca Cola or Kellogg’s it’s very, very serious and you don’t have a choice. But for those of us running rather, er, smaller enterprises, do you realise that branding is just as important?

Now, those of you who know me personally know that I don’t do fancy, but I do branding, sort of, for my meagre writing business. Here, therefore, is the “living logo” that has been working very hard for me for the last six years:

Suzan St Maur's glasses

Who do you think of when you see a woman with a mop of short, blonde hair and big black glasses? And don’t you dare say “Maxine...” I don’t do hats. LOL.

Why a pair of glasses for branding, when I’m a writer?

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