Why blogging improves your business acumen, not just your sales

HTWB business bloggingRecently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.

Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.

But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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