Business blogs: how to make sure skimmers and scanners get your drift

Business blogs,business blog writing,skimmers,scanners,cross headings,sub headingsIt’s a well known fact that people reading text – particularly online – tend to skim or scan it rather than read it word for word. By skimming or scanning (although those activities are not identical), we basically mean dropping your eyeline down through the text and picking out the main words and phrases that tell the story of the article/blog post, without reading it word-for-word.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

Top 6 ways to beef up your business blog writing

business blog writing,blogging,writing,readers,customers,youLately we’ve been on a roll here on HTWB with articles on how to boost your business blog writing, so I thought you could do with a reminder checklist of all the help you’ve been offered in recent weeks. [Read more…]

The top 10 lies about business blog writing

business blog writing,blogging,business writing

How many more lies about business blog writing can you recall?

Let’s not beat around the bush here: there are quite a few lies being spread around about business blog writing and it’s time we got down and dirty to figure out what’s true and what isn’t.

Here are my top 10 favorite lies, and why I think they are lies.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

The A-2-Z of business blog writing: Y is for You

business blog writing,blogging,writing,readers,customers,you

Make sure your readers know the real you

Who? Yes, you!

Much as I might bang on about the critical importance of your readers / customers / audience, if it weren’t for you, your business blog wouldn’t be there.

So in this simple article, let’s focus on you, the business blog writer extraordinaire.

What do you  need to focus on in your business blog writing?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

The A-2-Z of business blog writing: J is for Jokes

business blog writing, jokesJokes aren’t right for many blogs. In fact for some they could be the kiss of death. But if you’re a talented business person and humorist like Sunil Bali, for example, you can combine serious information with the right kind of jokes that will help cement your relationships – and friendships – with your readers. Check out these examples… [Read more…]

How not to show your age in your business writing and blogging

age,business blogging,writingIf you should happen to be the wrong side of 40 or 50 or so, many experts believe you might become a victim of age discrimination in the workplace or business generally.

But don’t feel you need to throw yourself off a cliff when you pluck out your first gray hairs.

Here’s some help…

[Read more…]

css.php