To blog or not to blog: that’s the silly question

If I had a dollar, pound or euro for every time someone says either “blogging’s dead” or “blogging’s back” I could buy myself that drooly-gorgeous Louis Vuitton handbag I’ve been lusting after for years. Plus a new car.

Blogging is still alive

The popularity of text-based blogging continues to yo-yo. How do you feel about it?

This whole blogging issue has been in yo-yo mode for more years than I can remember. Each time I look at my beloved book, How To Write Brilliant Business Blogs, (more bragging about that below) I think, hmmm. Should I update it? It was published in 2014. But has much changed? No. It’s still “in-date,” like my delicious quince jelly that I made five years ago and is still perfect.

Some popular myths about blogging

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Blogging: the evergreen business favourite – on your own site

When you think that the first ever blog post was written nearly 25 years ago, it makes you wonder why this genre of communication hasn’t been killed and cremated along with many other online comms notions that have bitten the dust since those early years. Why not?

It's good to blog on your own website

Do we still need to bang the drum about blogging on your own website or blogsite?

Well, you know how I love to bang the drum about blogging and how it’s the best way since sliced bread for you to get both traffic and SEO brownie points for your website…could be that’s why blogging is still going strong. Here’s how to make sure it stays strong for you… [Read more…]

9 business blogging FAQs: tutorial for 2018

Funny how blogging goes in and out of fashion, eh? After a bit of a lull in interest where blogging is concerned, from about the beginning of this year (2018) everyone has been going “yayyyyy! Blogging rocks!” … once again.

Blogging FAQs by Suzan St Maur
Here are some of the blogging FAQs we’ve been talking about – and resolving – in my recent workshops…this is a long one, so grab some coffee before reading on!

1. Blogging has been around forever. Is it better to blog on social media now?

No. Nothing has changed. That’s the irony of it. Despite a flurry of alternatives to straightforward blogging being put forward over the years, we always come back to the same home truths. [Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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14 good ideas for great business blog posts

If you ever scratch around looking for new ideas to write about in business blog posts, here’s a curation of 14 star-quality ideas to solve your problem instantly.

14 good ideas for great business blog posts

Each one shares a link to another article that gives you plenty more ideas along the same lines, fires you up with even more inspiration and shares ways to write up your blog post successfully. So help yourself… [Read more…]

Can our businesses still benefit from blogging in 2017?

I want to show you just how important blogging can be even to – especially to – small businesses like ours. And I’d also like to update you on the role blogging plays for SMEs today.

Can our businesses still benefit from blogging in 2016?

Can our businesses still benefit from blogging in 2016?

There have been lulls in its popularity, and also there have been reversions to it after brief incursions elsewhere. More of that below.

As you know there has been a huge shift in emphasis of selling and business promotion in the last 10 years or so. And as somebody the other day said… [Read more…]

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