Writing a nonfiction book? Make sure you write the right title

Book cover - HLJB larger

A title that really “does what it says on the label.” And it has been an Amazon top 10 best seller in the UK for the last 12 years, frequently hitting the Amazon #1 spot in all equestrian categories. Simple but powerful.

All book titles (fiction as well as nonfiction) are a very important part of the marketing of a book. With nonfiction and particularly business books, like every other piece of marketing communication should, the book title has to offer or at least suggest a benefit to the reader.

It’s the title people react to when they see a book displayed, whether that’s on a shelf in a bookstore or online. When people are looking through books you only have one chance to get their attention, which is why your title needs to be powerful enough to stop them in their tracks. [Read more…]

Want to write a nonfiction book? Make sure you pick the right topic

Want to write a nonfiction book? Make sure you pick the right topic

Why a positive concept triumphs over a negative one … see below

With nonfiction books the question of whether or not to write one has to be a business decision.

It needs to be taken in the same way as a decision to introduce a new product or service.

With nearly all nonfiction (and fiction too, up to a point) there is usually room for a good new book on the market, provided it’s likely to attract a substantial group of readers because: [Read more…]

10 key steps to successfully write a business/nonfiction book

10 key steps to successfully write a business/nonfiction book

10 steps you need to take if you’re going to write a best-seller nonfiction/business book

Great – you’ve got a brilliant idea to write a business or nonfiction book that you know will be successful, you’ve got a publisher interested or you’ve decided to self-publish. Now all you have to do is sit down and write it…

It doesn’t have to be a huge, mammoth task. Just as you would with any other project, you need to plan it out and work to that plan so you accomplish things bit by bit. Here are my 10 key tips… [Read more…]

Why it’s still worthwhile to write a (good) business book

Why it’s still worthwhile to write a (good) business book

Yes, yes, I know it’s one of mine, but it’s still an example of how nonfiction/business books can work well for you

The entire international book publishing scene has changed a lot in the 21st century.  Whereas becoming a published nonfiction author was difficult even until the end of the 20th century, now it’s easy due, largely, to the vastly increased number of different publishing options, not to mention an increase in delivery options – print, eBook, audio book, blog serialization, etc.

Undoubtedly the fact that producing and publishing a book has become a) easier and b) cheaper makes the whole book market more accessible to wannabe authors. Consequently there are literally millions of books out for sale out there, and not all of them are good. [Read more…]

css.php