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One of the best things about the current spread of media and publication options is that the basic content from your book can be shared in many more different ways than was the case 20 or even 10 years ago. I have mentioned quite a few of these en passant in my new book but it’s worth taking another look at the main ones, so you can bear them in mind.
Who knows to what other communication treasures your book could lead you?
Blog to book and back again
Depending on the nature of your content, a series of blog posts form a very good basis for a book. I’ve done this a couple of times now and so have a number of other authors who contribute to How To Write Better. You get the double bite at the cherry. Don’t worry that people won’t buy the book if an equivalent but spaced-out version exists on your blog, by the way. They will buy the book because the formats are very different and will be used for different purposes. [Read more…]
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