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How to write a great nonfiction book title: update

October 30, 2019 By Leave a Comment

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

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Is your new book’s content already on Google?

October 22, 2019 By Leave a Comment

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

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Does it matter who publishes your business or self-help book?

September 9, 2019 By Leave a Comment

Let’s stop kidding ourselves: self-published books under a cool-sounding publishing company’s name probably do not fool anyone these days.

self-published books

Does the interior of the book look attractive and inviting to read?

Today what matters is that readers get full value for money with a book that looks, and is, professionally produced and published – not necessarily by whom.

Self-published books have come a long way since vanity publishing days

The last thing you want your book to be associated with is anything remotely connected with the vanity publishing ethos of ‘print 5,000 copies of it as it came in unedited, send the books in boxes to the customer, bill them for a lot of money and disappear.’

But what about ‘confessing’ that your book is independently published, as Amazon now refers to it? [Read more…]

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Why writing a business book is very good for business

October 9, 2018 By Leave a Comment

If you listen to cynics you’ll probably have heard that having written a published business book is just an “expensive business card,” which is, well, the cynical view. But say what you like: being a published author on your particular business, therapy or other passion raises you up in your readers’ – and customers’ – estimation. And not many business cards can achieve that.
writing a business book is good for business

Your business book puts you into an elite club

[Read more…]

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How to publish a useless nonfiction book

May 14, 2013 By 3 Comments

HTWB serious catWell, yeee-hah … these days all you need to do to magic up a nonfiction (e.g. business, self-help, etc.) book is to scribble some stuff down, or perhaps just chop your blog posts together (or buy some software that does it for you), upload it or pay some kiddie to set it up and voilà – you’re a respected, admired “published author.”

Since people published books in tablets of stone, it has never been easier for just about anyone to become a “published author” and use that handle to enhance their status and prestige.

A poor quality book is about as useful to your reputation and marketing as a conviction for shoplifting… [Read more…]

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Hello, India: do you REALLY like what we write?

May 10, 2012 By 2 Comments

Could this be good news for us English language native speakers to expand beyond our horizons?

According to this article on the BBC News website, “India is on course to become the world’s most lucrative market for English books … Third only to the USA and Britain, it’s set to become the biggest in the world as India’s middle class continues to expand rapidly over the next 10 years.”

But why English?

I have never been to India – and that’s something that, providing my health holds out, I fully intend to rectify as it’s a country and cultures I admire hugely. It humbles me when I think that the Indian culture has been civilized for hundreds if not thousands of years before my own, and I would be glad of the opportunity to immerse myself in it for a while, if only as a tourist. [Read more…]

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