Although business blog posts are entitled to be opinion pieces rather than straight, hard reportage, when it comes down to the crunch, your opinion by itself – no matter how much of an expert you are – often isn’t enough.
After all, despite the informality and intimacy of the blog culture, if you want to be credible in a business context to your readers, you want to make sure that what you write isn’t hot air, yes? And unless you are a very well recognised expert in your field, this needs to be backed up – or it could be seen as bullsh*t.
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