Better bid writing: the key to capturing new contracts

by Katy Berrill

You’re looking for a new employee and in walks someone in ripped jeans and a stained t-shirt for interview. What would be your first impression?

Better bid writing: the key to capturing new contracts

Could this be how your business is perceived if you write your contract bid badly?

Not great!  Compared to the previous six candidates in smart suits, this person is bound to go to the bottom of the list. If they can’t make an effort at interview stage, what makes you think they’ll put any more effort into their role?

Similarly, if you’re looking for new business, a poorly written bid won’t get you very far through the door no matter how expert your company is in that field.

The art of bid writing: your way to successful new business

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