Why your next star blogger currently could be cleaning toilets

HTWB toilet rollI’m getting really, really fed up with reading pompous articles written by corporate wallahs in large organizations who try to justify their salaries by making their content marketing strategies as complex as space missions.

And what do we find when we blow away most of this jargon-infested smoke screen?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Blog posts: how long is too long or too short?

blog posts,how long,blogging,writing,how many words,content marketing,inbound marketing

Short enough to be interesting
but long enough to cover
the subject matter…

How long or short should a blog post be? How long is a piece of string? Here are some reasonable thoughts on how to decide whether you should go for long blog posts or short ones.

This reminds me of the very old and very sexist joke where some notable or other is asked how long the perfect speech should be. The response? “Like a lady’s skirt: short enough to be interesting, but long enough to cover the subject matter.”

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Writing for business online: how can this site help you from now on?

writing,business,content marketing,inbound marketing,writing tuition,writing help

Not just “know how,” but what
do YOU want to know next?

Recently I had a big meltdown with HTWB when I discovered that a big chunk of what I thought was “traffic” turned out to be spam from China. Now that we’ve blocked China from the site, guess what? Reads and visits have dropped.

OK, whatever, that’s commonplace these days. But … [Read more…]

Native advertising: do you get that déjà vu feeling?

native advertising,inbound marketing,outbound marketing,advertorial,writing,content marketingRecently I got an invitation from Copyblogger to fill out a questionnaire about native advertising.

It asked all sorts of insightful questions like, er, do you know what native advertising is? [Read more…]

Writing for content marketing: the MAMBA way to success

business content marketing,blogging,writing,marketing message

A snake? No, thank Heavens: it’s an acronym for Message, Audience, Media, Benefits
and Articulation. Read on to find out why
that’s a winning formula …

For a few years now I’ve been sharing the essence of successful content marketing. Much as the terminology may have changed over that time, the media we use have evolved, and the technology we use has expanded drastically, guess what? The way we approach making content marketing messages work … hasn’t changed much at all. Yay! [Read more…]

Blog posts and email newsletters: kissing cousins?

blog posts,email newsletters,business blogging,email marketing,content marketing,inbound marketingDid you know that your blog posts can make very good email newsletters? This combination works very well for many people and provided you get the balance right in terms of how many and how often of which, it may well work well for you, too.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

 

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