Writing business proposals: do you send yours out uninvited?

Business proposals,sales,sales funnel,writing

Sending biz proposals out cold? Think again…

Do you – or does your company – get stuck submitting written proposals to prospects before they’ve asked for them? Is this the right way forward in your business, or is it likely to a) irritate the prospect and/or b) get your ideas stolen?

Pam Mannell’s excellent article here on HTWB on Tuesday has caused some valid points to be stirred up in blogversations in various social media. [Read more…]

Top 6 ways to beef up your business blog writing

business blog writing,blogging,writing,readers,customers,youLately we’ve been on a roll here on HTWB with articles on how to boost your business blog writing, so I thought you could do with a reminder checklist of all the help you’ve been offered in recent weeks. [Read more…]

How to write a bloody awful FAQ page

FAQ,FAQ page,bloody awful,frequently asked questions,page,website,writing,questions,customers

Is your FAQ page as awful as it should be?

FAQ pages are another great way to promote your business, right? Never mind what customers and prospects really would ask. This is simply a page where you can put up “questions” that you would like  your customers to ask, so feeding you the lines you need to bring out important sales points. [Read more…]

The A-2-Z of business blog writing: Y is for You

business blog writing,blogging,writing,readers,customers,you

Make sure your readers know the real you

Who? Yes, you!

Much as I might bang on about the critical importance of your readers / customers / audience, if it weren’t for you, your business blog wouldn’t be there.

So in this simple article, let’s focus on you, the business blog writer extraordinaire.

What do you  need to focus on in your business blog writing?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

The A-2-Z of business blog writing: T is for Topics

Business blogging,topics,customers,posts,articles,business blogs,business writing,writing tipsFinding topics to write about in your business blog isn’t always easy. However it is is very  easy to fall back on the tried, tested and often boring approaches still advised by some so-called blogging experts. Here’s how to approach your choice of topics in slightly more interesting and less hackneyed ways. [Read more…]

The Customer Experience: why your business blog is crucial

customers,customer experience,brands,business,blogging,writing

It’s how your brand and business make people feel, that really matters

Recently I heard a brilliant talk by Andrea Burton, from her UK-based insight and research consultancy by the same name, about the realities of the customer experience. I learned a lot from what Andrea shared and realised how important it is to apply her wise advice to the content of business blog posts. So here are a few things that I interpreted from her talk. [Read more…]