Email marketing that slaps you in the face – decisive or desperate?

Being direct and forthright with email marketing is all well and good.

Email marketing that slaps you in the face - decisive or desperate?But recently there seems to me a new fashion springing up for marketing emails – some of them spam – that not only get your attention, but slap you across the face and suggest you don’t know what’s right for your business.

Email marketing slap number 1 – a video peddler

This one starts off innocently enough with a subject line that reads “Explain your product or services with a (brand) video.” But then he gets decisive – or perhaps aggressive? [Read more…]

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