Letter to India: is your written and spoken English too good?

Dear English-speakers from India,
One thing that has struck me many, many times in corresponding with Indian people in English, is that the English you speak and write is so utterly perfect in grammar, syntax, spelling and general presentation. You have learned the language as it should be spoken and written, with the grace and elegance the language should still be using now.

Letter to India - is your english too good?

Is Indian English too good for everyday international communication?

The trouble is, the standards of English used for nearly all communication in the main English language markets have deteriorated. Proper, well-mannered and well-constructed English as so many Indian people speak and write is (sadly) viewed as old-fashioned and long-winded. In our modern throwaway society all but the essentials in language have become disposable, too. [Read more…]

Email marketing: how to p*ss off your readers or spamees

When a classic email marketing no-no gets through your spam filter into your inbox, much as it’s annoying it’s worth taking a look to see what we can learn from it.Email marketing: how to piss off your readers or spameesIn this case (see below) its arrogance is diluted mainly by its authors’ ignorance of how to write properly in English.

Why native English matters when you’re writing for marketing, or even for spam

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Help! English past tenses are driving me nuts…

English probably is the most insane language in the world. Its grammar is stuffed full of rules which we then have to break because of all the exceptions. It’s not surprising, then, that non-native English speakers get a trifle confused.

the-htwbagonycolumns

Here’s a note that landed in my inbox recently…

Salut Suze, [Read more…]

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