Your 60 second business networking pitch: can it be TOO professional?

OK, OK – I do go on at length about how important it is to get your 60 second pitch (elevator pitch) honed to perfection if you want to come across as believable, referable and professional when you’re networking for business. I go on at even more length when I talk about translating the verbal version of your 60 seconder into written words such as short bios, website sound bites, etc. But guess what…

Your 60 second business networking pitch: can it be TOO professional?

Can a 60 second business networking pitch be TOO professional?

[Read more…]

Why a personal hook in your elevator pitch is so precious

Letter from Canada

Why a personal hook in your elevator pitch is so precious

Look into your own background to find a hook that makes you unique

We covered a lot of ground about the content of elevator pitches in my Canadian workshops.

I shared some of that in this article here about using the SO WHAT? test.

Another very simple but useful tool we discussed was how to handle your elevator pitch when you know there are direct competitors of yours in the room.

How do you make your own pitch stand out from theirs? What you need, is a hook… [Read more…]

How the SO WHAT? test transforms your elevator pitch

For some time now I have been preaching the benefits of my SO WHAT? test which, in its nose-thumbing rudeness, has helped me and many others to really raise the game of our promotional writing.How the SO WHAT? test transforms your elevator pitch

[Read more…]

Your 60 second pitch: what to say to your regular networking audience

People, including yours truly here, love to talk about elevator speeches and how awful they can be. But whether or not we regard them scornfully they are an intrinsic, and immovable, part of our business networking culture.

Your 60 second pitch: what to say to your regular networking audience

To repeat the same 60 seconds’ worth of words more than once or twice is going to bore people.

How your 60 second pitch comes across at a networking event is something many people agonize over, and polish to the enth degree. And that’s fine, provided that each time you get up to do your 60 second pitch you’re talking to a fresh audience.

But what happens when many in that audience have heard your 60 second pitch before? Some maybe several times? [Read more…]

css.php