So, so tempting to write back and ….

Do you ever get a marketing message in your email preview window that makes you long to write back using every expletive you can remember? Plus a few?

So, so tempting to write back and ....

Because you’ve been so kind, I’ll let you hand feed a live goat to my 34 snakies.

And even more so because it’s spam, yet treats you like an idiot? Here’s one that had me seething…

(Subject line of email) Monday or Tuesday?
(Sub-subject line) This email is about an appointment I would like to arrange for on Monday 19th

Hello,
How has your week been? [Read more…]

Email marketing: how to p*ss off your readers or spamees

When a classic email marketing no-no gets through your spam filter into your inbox, much as it’s annoying it’s worth taking a look to see what we can learn from it.Email marketing: how to piss off your readers or spameesIn this case (see below) its arrogance is diluted mainly by its authors’ ignorance of how to write properly in English.

Why native English matters when you’re writing for marketing, or even for spam

[Read more…]

Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

[Read more…]

Email clichés we love to hate. And why.

Do you sometimes groan when you open an email and find it starting or finishing with a cliché that may be well-meant, but comes across as being as genuine / friendly as a cornered rat? And that’s just in your day-to-day eCorrespondence. It gets even better when it’s spam.

Email cliches we love to hate. And why.

Friend, foe, or someone trying to sort out my penile erectile dysfunction

In this run up to the Holiday Season when we’re focusing less on hard-nosed business and more on its lighter (but nonetheless important) aspects…do you agree with the following? [Read more…]

Email WHOOPS – so easy, yet so awful

We’ve all had that “oh, ****” moment having just hit SEND for an email, then realised we have made a mammoth mistake…(see below for update on this one)

Email whoops and how to avoid them

But there are other email dangers lurking in the shadows than cost you more than a typo or mistaken date.

Here are the main ones and how to avoid them… [Read more…]

10 links to help you write throat-grabbing headlines

Do you ever wonder how to write a really catchy headline for a blog post, article, social media post or as an email subject line?

10 links to help you write good headlines

“…how to ensure you pick the right words to trigger the right emotions…”

Here is the HTWB pick of articles and tutorials on the interwebby right now that will give you all the help you need to write headlines that work wonders for you and your business. [Read more…]

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