English as a second language | How To Write Better

Email marketing: how to p*ss off your readers or spamees

February 26, 2018 By Suzan St Maur Leave a Comment

When a classic email marketing no-no gets through your spam filter into your inbox, much as it’s annoying it’s worth taking a look to see what we can learn from it.In this case (see below) its arrogance is diluted mainly by its authors’ ignorance of how to write properly in English.

Why native English matters when you’re writing for marketing, or even for spam

Here’s PART 7 – 20 more business terms for non-native English speakers

July 6, 2016 By Suzan St Maur Leave a Comment

Hi again everyone. Welcome to Part Seven of this series on business terms in English, and what they mean – in plain English!

(For direct links to the other articles in the series, scroll down to the bottom of this one.)

In Part 7, we look at 20 more metaphors used as business terms

Welcome

Suzan St Maur

Here on How To Write Better, you'll learn how to improve your writing of...
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... in more than 1,500 articles and tutorials by some of the English language's top writing experts. Find what you need in the SEARCH box top right.
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Some great books to read or give this autumn! Click on the images for more information.

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Kindle and print out NOW. The book that shows you the easier ways to write a nonfiction book and get it published. Click on the cover above...

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Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.--------------------------------------------------------
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"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."--------------------------------------------------------
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Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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Books you'll love to read, especially if you're homebound due to coronavirus: all are available digitally from Amazon ready to download.

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How To Write Better
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Weddings during coronavirus: how you can still write (and give) a great speech
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Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
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The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.
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How To Write Better
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ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
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A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
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