Do you know the latest news in content writing?

Do you know the latest news in content writing?Once a month HTWB picks out the best/most useful articles on content writing and allied topics, from around the web. Here’s the choice for October 2015:

  • Where next with live video
  • Educating readers
  • Future of digital marketing
  • Email: yet another comeback?
  • Are questions in headlines powerful?
  • Facebook wants your blog posts
  • …and Shelley tells us how to take advantage of that 
  • Twitter finally stops strangling us
  • Giggling headshot: whatever next?
  • …and 2 crazy Canadians joke about business writing
  • Read on!

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Help! What writing styles should I use on different social media platforms? Part 1

Help! What writing styles should I use for different social media? Part 1“I want to be sure I get my writing style right for platforms like LinkedIn, Facebook, Twitter, Google Plus, Pinterest and so-on. I run a small arts and crafts business from home and I have a business page set up for that on Facebook. Do I need to differentiate my style from one to another and if so how?”

Amanda from Birmingham [Read more…]

Why Facebook blogging works for small business – equestrian training

Why Facebook blogging works for small business - equestrian training

“I’m using the short posts to keep us fresh in people’s minds and to spread our net wider.”

Facebook is a very popular meeting place for horsey people in the UK and elsewhere.

Demelza Hawes trained at the famous École National d’Equitation of the Cadre Noir at Saumur, France and now runs a high-level horse and rider training business in southern England.

Facebook was the right choice of media for her short, informal blogs.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Why Facebook blogging works for small business – car repairs

Why Facebook blogging works for small business - car repairs

“The taxi driver was back on the road working again within 2 hours.”

Blogging for business on Facebook is becoming a favored way of keeping in touch with your customers, especially as – depending on what business you’re in – it’s relatively easy to find them on Facebook and get a good conversation going.

Facebook blogging, or “Faceblogging” as perhaps we should call it, has a number of benefits.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Are blogs and social media business posts having a reshuffle?

business blogs,social media,blog posts,Google,LinkedIn,Facebook,Google PlusInteresting things are happening in the blogosphere as more and more conversations about all kinds of business stuff increasingly take place in  the SocMed and less in the blogs.

Alarming? Worrying? Read on …

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Why birthdays matter for business

small__6967029762Particularly with the advent of social media, people’s personal and business lives are coming closer and closer together. Birthday greetings are no longer restricted to friends and family; friendship and camaraderie go way beyond that now. It’s lovely, but it needs to be managed with courtesy and consideration.

I write this the day after my, er, 39th birthday (again) yesterday. I have been overwhelmed by literally hundreds of birthday messages on the social media, via email, text, plus dozens of hard-copy cards and more. I am truly humbled and feel I don’t deserve all this, but I sure as hell appreciate it.

Even on Google I was astounded to see, when I clicked on the search page, that it was wishing me Happy Birthday with some cute graphics. Really helped to make my day although of course I know it’s all about software, algorithms and number crunching with not a human being in sight.

So, I can hear you ask, what do these “happy birthday” messages mean when all people have to do is look on their Facebook home page to see whose birthdays it is on any particular day? Or their Google Plus page? And then type in a standard “happy birthday” message and move on to the next one?

People care: whether they’re business contacts or not

I know how I approach the daily Facebook list of birthdays. If it’s people I know well, I send them a “happy birthday” message with a word or two to personalize it. If it’s someone I only know via the social media and not face-to-face, it will just be a “happy birthday.”

Other social media platforms are taking up the birthday trend, like Google Plus for example – who cleverly provides you with a convenient list of people who have wished you Happy Birthday from your circles, communities, pages, etc.

Even to the most cynical among us, birthdays matter. Come on: they happen once in 365 days. If they didn’t matter there wouldn’t be a huge industry involved with selling birthday cards, gifts, cakes, party favors, balloons, etc. It’s annual celebration that’s all about YOU.

So how does celebrating birthdays matter to business?

No matter how much you may divide your personal life away from that of your business, if you have provided your date of birth to any online database – especially within the social media sphere – your birthday will get flagged up somewhere, somehow.

Some people who insist on remaining tightly private will avoid giving away this information. But let’s be honest here. If you’re looking someone up on, say, LinkedIn or Facebook and you find that they reveal absolutely nothing about their personal selves, even to their “friends,” what does that make you think? I don’t know about you, but I wonder why they give so little away about themselves. Are they trustworthy? Why are they refraining from giving away a bit of social information – after all, that’s the idea behind social media?

We’re not talking the Spanish Inquisition here. The social media don’t force you to give your age away unless you want to. All you have to reveal is the day and date. And this provides you and your SocMed contacts with a warm, friendly way of connecting and indirectly reinforcing your business relationship.

small_3274252858What should you say?

Well, certainly on Facebook and other platforms where you’re likely to get a number of birthday wishes, you need to thank every single person for their kind thoughts. I spent a lot time on the day thanking each and every one of these people individually – over 200 of them.

Others in my shoes might just have posted a universal message saying something like “hey, guys, thank you all for your lovely messages – much appreciated.” But think about it. If someone takes the trouble to wish you a Happy Birthday, surely you can find 10 seconds or so to thank them personally?

Let’s not be too commercial here, but…

Everyone says that building relationships whether online or offline is key to developing your business and social stability in our current times. They’re not wrong.

Quite apart from the main reason – good manners – why you should thank people for their kind wishes, if there is a business connection it’s important, too, that they realize you’re a polite and appreciative human being.

With business today being increasingly about building trust, respect and good relationships (and with those relationships becoming increasingly social), birthdays and the goodwill they generate matter more than ever.

Do you agree? Or not? Please share your views!

While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family – from just $2.50


photo credit: DonkeyHotey via photopin cc
photo credit: Mike Licht, via photopin cc