Is inbound/content marketing actually about making friends?

Is inbound/content marketing actually about making friends?

Making friends with customers and prospects: the real root driving force of inbound/content marketing?

Reading a discussion recently on LinkedIn about an article written by my good friend, the intrepid Jacky Sherman of the Referral Institute, I suddenly had a bit of a lightbulb moment.

In her article Jacky said, “I always ask people “what are the benefits of networking?” Someone will often say that one of the side effects is they have made great new friends. I’m not so sure this should be seen as a side effect.” [Read more…]

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