10 links to help you write throat-grabbing headlines

Do you ever wonder how to write a really catchy headline for a blog post, article, social media post or as an email subject line?

10 links to help you write good headlines

“…how to ensure you pick the right words to trigger the right emotions…”

Here is the HTWB pick of articles and tutorials on the interwebby right now that will give you all the help you need to write headlines that work wonders for you and your business. [Read more…]

35 quick mini-tips on how to write hard-hitting headlines

How to write better headlines that pull in the readers is not a hit-or-miss exercise: there’s a bit of science to it, whatever its business purpose.

HTWB headlines May-16

Here are some quick mini-tips that will help you write good headlines, whatever they’re for. (And below, you’ll find the answers to Tuesday’s grammar quiz … check it out and see how you did…) [Read more…]

How not to write picture captions, by a leading UK newspaper … episode 3

https://howtowritebetter.net/category/weekend-writing-humour/Once again without mentioning names, one of the UK’s best loved/hated newspapers really ought to get their picture caption writers some lessons in English syntax and other literary trifles. Consider the following verbatim examples…and this is the third  in the series of observations… [Read more…]

How not to write picture captions, by a leading UK newspaper … episode 2

https://howtowritebetter.net/category/weekend-writing-humour/Once again without mentioning names, one of the UK’s best loved/hated newspapers really ought to get their picture caption writers some lessons in English syntax and other literary trifles. Consider the following verbatim examples…and this is the second in the series of observations… [Read more…]

How to completely b*gger up some good writing advice

As always on the lookout for useful writing advice on the internet to supplement my own, I was attracted to this offering:

“10 Simple Tips To Help You Write Better Headlines And Make More Sales”

Away to the YouTube link I went and found a slideshow with some quite nice images and the script in reversed out type over the top. In the main you could read most of the words and there
were only a few mistakes in spelling and punctuation.

The advice was pretty good – focus on benefits and how your product or service solves your customer’s problems, make the customer see that you understand her and what she needs, define your USP (Unique Selling Proposition) and bring it to the fore, grab them by the throat with a strong headline then carry on including fairly frequent cross-headings (also stressing benefits) to lead the reader through right down to the “buy” button.

Excellent. Well, apart from the occasional spelling goof, but you know how picky I am.

There was just one problem.

The voice over artiste they used came not only from another planet, but in all probability, another galaxy. Allow me to demonstrate:

How on earth could the nitwits concerned manage to ruin what otherwise would have been a fairly reasonable presentation? Had somebody’s brother –in-law come up with a whizzo idea for cheap automated V/Os and forced the program makers to try it out, not caring a hoot for the fact that it made the whole thing look like a very bad TV comedy skit?

Not the nicest of organizations, perhaps…

The link below the YouTube video takes you to a slightly smelly-looking squeeze page. Some kind friends of mine** managed to track down the background to this without my having to sign up and it turns out the organization behind it all is Netdigitalinc.com LLC, headed up by a certain Mr Chris Moran, based in Baton Rouge, Louisiana.

As you can see from this report, and this one, and this one, and this one, and this one, Netdigitalin.com LLC and Mr Moran are not the most popular kids in the playground.

blogging,writing,blog writing,business,newsletter,HowToWriteBetter.net,How To Write Better,Suzan St MaurThe next thing my evil little brain wonders is, where did that script on the video come from? Was it written honestly by Mr Moran’s own fair hand? Do you think Mr Moran is an expert at copywriting as well as being an expert in, er, dubious business deals? Watch this space … I may investigate further…

** My thanks to James A Zeigler, Peter Syme, Bernard Ramsden, Angie Wilkes, Adrian Higgs, Sally Church and everyone else in our excellent Facebook group who helped me track this story down.

Now – get yourself some unadulterated, good writing advice:

“Super Speeches”…how to write and deliver them well

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy”…everything you need to know about writing for business in English

News headlines that make news in themselves…

There’s something about the large letters used in newspaper headlines that can make their writers blind to what they actually say. Here are some examples of headlines where someone, somewhere, should have read them again before hitting “publish..”

Something went wrong in jet crash, expert says

Miners refuse to work after death

Juvenile court to try shooting defendant

War dims hope for peace

If strike isn’t settled quickly, it may last a while

Cold wave linked to temperatures

Enfield couple slain; police suspect homicide

Red tape holds up new bridges

New study of obesity looks for larger test group

Kids make nutritious snacks

Hospitals are sued by seven foot doctors

 

Many thanks to my good friend Angelika Davey for bringing these to my attention…

Now, let’s get you  making the headlines:

“Super Speeches”…how to write and deliver them well

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy”…everything you need to know about writing for business in Englishget it published

Images borrowed with thanks from itTHING

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