Blog posts: how long is too long or too short?

blog posts,how long,blogging,writing,how many words,content marketing,inbound marketing

Short enough to be interesting
but long enough to cover
the subject matter…

How long or short should a blog post be? How long is a piece of string? Here are some reasonable thoughts on how to decide whether you should go for long blog posts or short ones.

This reminds me of the very old and very sexist joke where some notable or other is asked how long the perfect speech should be. The response? “Like a lady’s skirt: short enough to be interesting, but long enough to cover the subject matter.”

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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