What we learn about marketing anything, from marketing a nonfiction book

As you can’t fail to have heard I have just published another nonfiction book of my own (as well as some of my clients’ new books!) … and the experience of marketing them has reaffirmed my convictions that most books benefit from being regarded as ‘products’ as well as works of art.

how marketing a book is similar to marketing any other product

Without being too pedantic, here’s a reminder of the Four P’s Of Marketing

Before you jump down my throat and call me a Philistine, let’s take a deeper look

As you you know ‘marketing’ can mean anything from an academic structure within commerce to walking down the street to buy groceries. [Read more…]

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