How to write the bullsh*t out of your business blog posts

Although business blog posts are entitled to be opinion pieces rather than straight, hard reportage, when it comes down to the crunch, your opinion by itself – no matter how much of an expert you are – often isn’t enough.How to write better .netAfter all, despite the informality and intimacy of the blog culture, if you want to be credible in a business context to your readers, you want to make sure that what you write isn’t hot air, yes? And unless you are a very well recognised expert in your field, this needs to be backed up – or it could be seen as bullsh*t.

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