Is inbound/content marketing actually about making friends?

Is inbound/content marketing actually about making friends?

Making friends with customers and prospects: the real root driving force of inbound/content marketing?

Reading a discussion recently on LinkedIn about an article written by my good friend, the intrepid Jacky Sherman of the Referral Institute, I suddenly had a bit of a lightbulb moment.

In her article Jacky said, “I always ask people “what are the benefits of networking?” Someone will often say that one of the side effects is they have made great new friends. I’m not so sure this should be seen as a side effect.” [Read more…]

Blog posts: how long is too long or too short?

blog posts,how long,blogging,writing,how many words,content marketing,inbound marketing

Short enough to be interesting
but long enough to cover
the subject matter…

How long or short should a blog post be? How long is a piece of string? Here are some reasonable thoughts on how to decide whether you should go for long blog posts or short ones.

This reminds me of the very old and very sexist joke where some notable or other is asked how long the perfect speech should be. The response? “Like a lady’s skirt: short enough to be interesting, but long enough to cover the subject matter.”

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Writing for business online: how can this site help you from now on?

writing,business,content marketing,inbound marketing,writing tuition,writing help

Not just “know how,” but what
do YOU want to know next?

Recently I had a big meltdown with HTWB when I discovered that a big chunk of what I thought was “traffic” turned out to be spam from China. Now that we’ve blocked China from the site, guess what? Reads and visits have dropped.

OK, whatever, that’s commonplace these days. But … [Read more…]

Native advertising: do you get that déjà vu feeling?

native advertising,inbound marketing,outbound marketing,advertorial,writing,content marketingRecently I got an invitation from Copyblogger to fill out a questionnaire about native advertising.

It asked all sorts of insightful questions like, er, do you know what native advertising is? [Read more…]

Blog posts and email newsletters: kissing cousins?

blog posts,email newsletters,business blogging,email marketing,content marketing,inbound marketingDid you know that your blog posts can make very good email newsletters? This combination works very well for many people and provided you get the balance right in terms of how many and how often of which, it may well work well for you, too.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

 

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