Does it matter who publishes your business or self-help book?

Let’s stop kidding ourselves: self-published books under a cool-sounding publishing company’s name probably do not fool anyone these days.

self-published books

Does the interior of the book look attractive and inviting to read?

Today what matters is that readers get full value for money with a book that looks, and is, professionally produced and published – not necessarily by whom.

Self-published books have come a long way since vanity publishing days

The last thing you want your book to be associated with is anything remotely connected with the vanity publishing ethos of print 5,000 copies of it as it came in unedited, send the books in boxes to the customer, bill them for a lot of money and disappear.’

But what about ‘confessing’ that your book is independently published, as Amazon now refers to it? [Read more…]

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