As you’ll know if you read the first in this series of articles on why do it in the first place, giving media interviews can give a very welcome and cost-effective boost in PR terms to your business or other pursuit. Such interviews are also very easy to get wrong, hence this series of articles, and one of the first issues that may challenge your nerves is the unfamiliarity of the “media” culture.
TV and radio stations may appear to some people as glorious temples of revered communication. Although this, the old BBC TV Centre in downtown London, England, certainly was a bit palatial, the vast majority of media stations are just modest business premises.
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