How to write good taglines with keywords in mind

As more and more business is done online, branding via a tagline – which used to be just about the company’s uniqueness – now has to make a major contribution to its SEO (Search Engine Optimisation), using keywords, if it’s going to get those customers and prospects clicking.

How to write taglines with keywords

Much as it’s a great achievement to have been in business for nearly 270 years, how are this name and tagline (Maille – House Founded in 1747) going to tell Google that the company makes mustard?

With your tagline being an important element in your branding and marketing, often it’s hard to reconcile what expresses the “what’s in it for you” in terms of brand values … as well as including a keyword or three to help Google bump you up into the top pages. So how do you combine the two? [Read more…]

The top 10 lies about business blog writing

business blog writing,blogging,business writing

How many more lies about business blog writing can you recall?

Let’s not beat around the bush here: there are quite a few lies being spread around about business blog writing and it’s time we got down and dirty to figure out what’s true and what isn’t.

Here are my top 10 favorite lies, and why I think they are lies.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]