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HTWB email marketing Aug-14Do the words, “owned content” resonate with you yet? If not, they should.

As I suggested in this article recently, posting your blogs and articles directly on to social media is at best risky – and at worst utterly brainless. What these new vibrations DO permit, however, is for us to take a long, hard look at our earlier means of bizcomms and why they are so valuable to us right now. [Read more…]