What we learn about marketing anything, from marketing a nonfiction book

As you can’t fail to have heard I have just published another nonfiction book of my own (as well as some of my clients’ new books!) … and the experience of marketing them has reaffirmed my convictions that most books benefit from being regarded as ‘products’ as well as works of art.

how marketing a book is similar to marketing any other product

Without being too pedantic, here’s a reminder of the Four P’s Of Marketing

Before you jump down my throat and call me a Philistine, let’s take a deeper look

As you you know ‘marketing’ can mean anything from an academic structure within commerce to walking down the street to buy groceries. [Read more…]

Is your new book’s content already on Google?

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

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