How to write but get it horribly wrong

I must share the following correspondence (identity concealed) I received last night from an organisation I respect … and which had been very badly let down by some crude, thoughtless writing on the part of their marketing communication suppliers.

This is how a mere few words of incompetent writing can create a car crash of bad feeling and potentially significant harm to the organisation concerned. I have edited out the extraneous bits so you get the picture faster.

When marketing communication projects go wrong - how can clients cope with the fallout from the car crash? A classic example of this awful problem for businesses

Is this yet another example of a car crash in marketing communications?

The lessons we can learn from this are very, very valid…

A classic example of ill-informed writing by a supplier who should know better

Here is the email that kicked it all off … and the first few sentences make me feel slightly nauseated. Is it just me, or do they affect you in the same way? [Read more…]

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