Writing style? What writing style?

“If any of you thinks you have your own writing style, you can leave the room now,” said the wonderful and inimitable Bill Galley, who was our senior tutor at the (then) Watford Art School Advertising Writing Course in southern England.

With his gruff voice, aggressive beard √† la James Robertston Justice in the “Carry On” movies and an up-yer-nose attitude, Bill was a veteran of the 20th century¬†Madison Avenue creative advertising era. Despite being a Brit his b*lls were more than big enough to make him heard above many of the famous types who populated the advertising industry at that time in the USA.

Writing style? What writing style?

Our beloved course tutor, Bill Galley, looked a little like James Robertson Justice from the old “Carry On” movies. His eyes weren’t quite so skewed, however…

In his latter years Bill freelanced back in London and paid the rent by teaching us little squirts how to write ads. After we graduated he became our mentor and go-to expert on anything from creative brainstorming to how to win an interview to how to cope with and mend broken hearts. We were distraught when he died; he had become like another grandfather to us all.

And we always remembered those words about not having your own writing style. [Read more…]

The difference between writing and wording: a guide for stupid penny-pinchers

Now that it’s so easy to do your own marketing online, the value of soft-skills professionals has come into question. Welcome to the Idiot’s Guide to p*ss-poor approaches as in the following…

  • Who needs to pay professional videographers, for example, when you can shoot a perfectly acceptably sales video on your IPhone (never mind that brilliant video camera you can buy for for little or nothing from Amazon) and edit it up a bit on your Mac – upload to YouTube and/or your website, and bingo?
  • Who needs to pay professional photographers to shoot images of your new product or service when your cellphone works just as well and costs nothing?
  • Who needs to use professional graphic designers when you have a world of free art out there you can use to put almost any requirement together?
  • And who needs to use a professional writer to do just “a little bit of wording” for your website or brochure?
Why cheap creative marketing resources are a piss-poor investment

How clever is it for ignorant businesses to sneer at professionals in writing, design, web development and other marketing areas of expertise?

Technology offers many things, but it can’t provide unique human talent. Yet this is being denigrated and cheapened in parallel with the techno-cheapening of everything else.

[Read more…]

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