Twitter tweets: twiterature or bulltwit?

Twitter tweets: twiterature or bulltwit?During my meanderings on Twitter I find I’m becoming increasingly irritated by tweets that try to cram so much junk into those 140 characters that the message can only be read with the help of an electron microscope.

Do these affect you the same way? And do you agree with me that a lot of junk not only obscures a business message, but also can make you feel positively hostile towards the product or service being punted?

Twitterjunk rules…

First of all there’s the adverb grabber, e.g. “Easily and simply write your autobiography: quickly get it written, published and selling well – become a published author http://etc.etc.” Am I really going to believe I can go from diddly squat to a published author selling loads of books in 140 characters? Stop, draw breath, and tell me something more realistic.

Then we have the hashtag queens …  “Great widgets #smallbusiness #bigbusiness #majorcorporations #nonprofits #littlecornershops #SMEs #younameit #whocares” http://etc.etc” No, no, dear. Tell us a bit about what you’re selling rather than shriek out your target markets like a parrot with its tail on fire.

Next, there are the never-mind-what-I-do-or-who-I-am-just-click-on-the-bloody-link business Tweeters. Unless a Tweeter identifies him/herself I’m damned if I’m going to click on a bald, lone link without any accompanying explanation. Why should we? Because we like the look of your beady eyes in the thumbnail pic? I don’t think so.

Finally, we have the Tweet-and-run artists. These people schedule their business Tweets 6 months ahead and then move on to other things, forgetting that Tweets for their money-making scheme in time for Christmas run all the way through to June. And especially during times of national stress like freezing weather and ankle-deep snow, their Tweets about cut-price lawn mowers are just the weensiest bit inappropriate. Does this encourage me to buy from them? Not.

Twittermation: OK, but within reason

OK, many business people haven’t got the time to supervise personally every Tweet that goes out on their behalf, especially if they use one of the myriad automated Tweetomators available now. But for heaven’s sake can we please encourage business Tweeting – whether automated or not – that:

  • Makes sense without throwing too much information at you
  • Is written in comprehensible English, not a string of lame adverbs and adjectives
  • Has fewer than 18 hashtags so leaving space for some information
  • Gives Tweetees information relevant to the time and day

What do you think? Could Twitter Tweets use some good old fashioned editing to make them comprehensible and reader-friendly?

Share your views, please …

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