How to write for millennials

For the second time in a week, please welcome back the intrepid Jackson Rawlings. Last time he told us, er, older types in no uncertain terms how not to write for millennial audiences, and this week shares some further thoughts on we can do it right – if we want to be on the same wavelength. Pin back your ears (or eyes, anyway…) Sz x

Article on writing for millennialsI often get asked about the how to approach writing for millennials. Most likely because: a) I’m a writer and b) I’m a millennial. Makes sense, huh?

People ask me “should I write short pieces? Should I use jokes and memes?”

First of all, no. Or at least, probably no.

The assumption is writing for millennials is an entirely different game to writing for other audiences.

[Read more…]

How NOT to write for millennials

I am so thrilled to welcome back our favourite young columnist here on HTWB, the one and only Jackson Rawlings who now writes for much posher publications including Huffington Post and Medium. Here, though, he gives us old goats some sharp, short advice on how not to write to and for millennials…take heed, those born before 1980! Sz x

lauren-peng-43963-unsplashI happened to catch the end of a TV soap the other day. I’m not someone who usually indulges in that kind of show, but on that occasion, my interest was piqued.

There were a couple of characters on screen who would be what I’d describe as millennials — probably in their mid-twenties — having a conversation with each other, which went something like this:

“Oh my god I can’t believe he said that, it’s like when “celebrity” did “celebrity thing” and I was like “what?”

“I know right? Hashtag fail”.

I’m paraphrasing from memory, but trust me, the actual scene was equally awful and stilted. [Read more…]

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