Promoting your book (or other product): what marketing REALLY means

I agonised for a long time when a very bitchy and pompous (and dishonest, as it turned out) editor I was working with sneered at me for only writing a few chapters on ‘marketing‘ in my forthcoming book, How To Write A Brilliant Nonfiction Book. article on the four Ps of marketingSurely he knew that marketing is something you do in parallel with creating the book’s concept, right from the start, even – to an extent – with fiction? With his two redbrick university degrees and the conviction that he knew everything?

Nope, he didn’t. What his scathing barbs did achieve, however, was to make me conscious of the fact that I needed to emphasise the real meaning – and importance – of marketing in my book, so I have done just that. The number of times I’ve had to bite my tongue when someone talks about ‘marketing’ when they mean ‘marketing communications‘ or ‘promotion’ adds up to many hundreds. [Read more…]