A trip down Book Scam-mory Lane

If you think I’ve been making all this up about unscrupulous publishers fiddling the Amazon Sales Ranks to create instant Amazon number 1 bestsellers, have a read of the following.

I tripped over this chirpy email the other day while decluttering my old email archives, received from – I’m ashamed to say – a publisher who did three of my own titles (without scams). Here it is, with only the names and date redacted…book publishing scam

A lovely scam-vitation from several years ago

Hi Suze

As the last email stated, we have a plan for making
(book’s title) a bestseller on www.amazon.co.uk [Read more…]

How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

Is your new book’s content already on Google?

If readers can find easily, on Google, all or most of the information you intend to write in your book, don’t bother writing the book.

book content on Google

Can most or all of your book’s information be found on Google?

This is a somewhat hard lesson we authors have to take on board, but here it goes: if you want your book to sell make sure it offers readers a lot more than they could find just by searching for the information on Google or other search engines. [Read more…]

Introductions and preambles: enough already

HTWB introductions 1Have you noticed how introductions and preambles in nonfiction books, sales videos, training manuals etc. are getting so long they take up more words and bandwidth than the actual information itself? [Read more…]

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