Please welcome back my wonderful, straight-talking friend and colleague from Toronto, Tsufit – who has some startling and true words to say about “bestselling authors,” as I have on more than one occasion. Because it’s so easy to manipulate the system with online book sales, the perceived value of being a bestselling author is shrinking by the day. Over to Tsufit…
“Put a brick between 2 covers, add endorsements & great title; it’ll sell.” Tsufit
“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.”
That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago.
It’s certainly not something I recommend or teach. Write a cool book! [Read more…]
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