What to write when features are objectives

Especially in business messages aimed at employees and/or suppliers, there aren’t any features at all to help persuade them to buy into your objectives – at least nothing as easy to identify as an “AL-alloy metal frame with HK-147 PVC compound, polyurethane seat and back rest,” for example.

What to write when features are objectives

We can show the competition how the job really should be done…

Objectives: features that can be persuasive benefits

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