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HTWB email marketing Aug-14Do the words, “owned content” resonate with you yet? If not, they should.

As I suggested in this article recently, posting your blogs and articles directly on to social media is at best risky – and at worst utterly brainless. What these new vibrations DO permit, however, is for us to take a long, hard look at our earlier means of bizcomms and why they are so valuable to us right now. [Read more…]

Why we all must LOVE our owned content

Blog,content,owned content,LinkedIn,SWAM,social media,websites,email,email marketing

Your blog isn’t worth risking on the social media unless you have tied it down as your “owned content” first

There has been a lot of talk recently about moves on the part of the SocMed to get people blogging for business more directly on their platforms, rather than on (or in addition to) their “owned content” – i.e. own blogs and websites, etc.

For example, LinkedIn rather snottily “invites” members on a selective basis to publish their blog posts directly to the LI platform. Now, if you got passed over by the gods who determined who should be the early invitees, if you’re a good kiddie you can “apply” to LinkedIn and seek permission to do this as an also-ran. Snooty, snooty.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

Blogs and social media: do you really own your #blogversations?

Blogs,blogging,social media,blogversation,owned content,paid content,earned content,email marketingAs we know, blogging for business is now going beyond what happens on your blog. We’ve already talked about how if you promote your blog posts in the SocMed, you’ll find that conversations about it often happen there (i.e. on Google Plus or LinkedIn) rather than in the comments on your blog.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

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