Why a personal hook in your elevator pitch is so precious

Letter from Canada

Why a personal hook in your elevator pitch is so precious

Look into your own background to find a hook that makes you unique

We covered a lot of ground about the content of elevator pitches in my Canadian workshops.

I shared some of that in this article here about using the SO WHAT? test.

Another very simple but useful tool we discussed was how to handle your elevator pitch when you know there are direct competitors of yours in the room.

How do you make your own pitch stand out from theirs? What you need, is a hook… [Read more…]

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