How to write a personal blog everyone will love

How to write a personal blogMany people view their blogs almost as online journals – in fact that’s how the whole blogging concept started. In this case you use it record what’s going on in your life, key events and your thoughts about them, and anything else that takes your fancy.

However you could be running a personal blog alongside a business or special interest blog. In this case, as there will be linking between them, your personal content needs to be mindful about what you say in the other one or ones.

First person, second person, third person?

The internet is informal, and blogging is an even more informal manifestation of that. So to blog in the third person – especially when it is a personal blog – would seem ridiculous. Whatever you write is going to be seen as coming from you, the person (not the brand) and perhaps your partner and family.

Using the second person (i.e. “we”) when you’re describing the fun you and the kids had at the safari park is perfectly OK. However you must avoid anything that smells of the “royal we” when what you really mean is “I.” Once again, informality is key on the internet and anything even vaguely pompous or patronizing sticks out like the proverbial sore thumb.

What’s in it for them?

Although a personal blog necessarily is going to be more “me” focused than, say, marketing or promotional text, you still don’t want to ram too much of “me” down your readers’ throats. (Remember the old joke about the conceited actor who bored his date to tears talking about himself for hours, then finally turned to her and said, “well, that’s enough about me. Now: what do YOU think about me?)

My interpretation of a good personal blog is the way “I” (i.e. author) share my experiences, thoughts and conclusions in an entertaining and meaningful way with “you,” the reader, so that “you” the reader get as much out of what I write as “I” do. That’s not a commercial statement, or indeed a commercially adequate proposal – but with human nature being as selfish as it is, it’s a reality.

So once again when writing we must keep one eye on the old advertising adage of always ensuring you focus on “what’s in it for them,” your readers. You can’t expect many return visits or onward sharing of your posts if readers find them boring, self-congratulatory, narrow-minded, or bigoted in any way.


Strictly speaking your personal blog does not have to have a particular theme or slant, but unless you’re a famous actor, pop star or reality TV personality, the harsh truth is people will not be interested in a  blog that’s just about you and your day-to-day life.

Your personal blog’s theme doesn’t need to be anything exotic; it just needs to help create a focus for what you have to say. This could be your favourite hobby … your location/environment … your family and parenting … your way of life … your faith and what that entails … etc. Don’t restrict yourself unnecessarily, but at the same time don’t let your blog drift without some sort of direction.

A perfect essay?

Blog posts do not have to be perfectly crafted pieces of prose – in fact that’s the beauty of blogging…total de-restriction on earlier modes of communication and the freedom to do and say what you like without someone criticizing you for it.

Well, that’s the theory, anyway. Whether we cyber-hippies like or not, however, the bottom line is that badly crafted and badly written blog posts say about as much for you as if you to wear a dirty old shirt and jeans to a formal gala event. If you want credibility and respect, you have to write reasonably well and construct your blog posts properly.

blogging,writing,blog writing,business,newsletter,,How To Write Better,Suzan St MaurWhat’s “properly?” Well, again, we’re not talking university level language here, but on the other hand your grammar, syntax, punctuation and spelling need to be pretty much OK if you’re to retain the respect of your readers.  Your posts need to stay on topic without wandering off into the wild blue yonder and ideally need to have a beginning, a middle, and an end. That’s not a very tall order now, is it?

You’ll love this extra help, too:

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

“English to English: the A to Z of British-American translations”…more than 2,000 business and social terms from the USA, the UK, Canada, Australia and New Zealand